Top 5 Film & Television Apps on iOS in Nigeria Q4 2021

In Q4 2021, the top 5 film and television apps on iOS in Nigeria showed diverse performance trends. Here’s a detailed look at their weekly downloads, revenue, and active user metrics, based on data from Sensor Tower.

Netflix witnessed a substantial increase in weekly downloads, starting at around 9.1K at the beginning of October and peaking at approximately 10.1K in the first week. This trend continued with slight fluctuations, ending the quarter with downloads nearing 9.9K. The weekly revenue for Netflix showed a steady climb, starting from $417 and reaching up to $619 by late November, before stabilizing around $449 in the final week of December. Active users for the app also saw a consistent rise, starting from 138.6K and culminating at 143K by the end of the quarter.

DStv Stream experienced varied download numbers throughout the quarter. Downloads started at 3.6K at the end of September and saw several peaks and troughs, with a notable dip to 1.2K in early November, before closing the year at 1.9K. The active user base fluctuated mildly, starting from 45K, dipping slightly mid-quarter, and returning to around 43.5K by the end of December.

MyDStv Africa had a notable download pattern in Q4 2021. The app began with 5.1K downloads at the end of September, but saw a significant drop in early October to 1.3K. It then stabilized, with a slight increase towards the end of the year, closing at 1.5K downloads. Active users followed a similar trend, starting at 32.4K and showing some volatility before ending the quarter at 25.6K.

MyGOtv encountered fluctuating download numbers, starting with 4.2K and seeing a sharp drop to about 1K by late October. However, it saw some recovery towards the end of the year, finishing with 1.5K downloads. The active user count showed a steady pattern, beginning at 37.1K and closing the quarter at 35.8K, with minor fluctuations throughout.

Amazon Prime Video had a relatively stable performance in terms of downloads, starting at 836 and maintaining numbers around 900 to 1.1K throughout the quarter, ending at 1.2K. Revenue for the app exhibited a rising trend, starting at $1.3K and peaking at $1.96K in the final week of December. Active users for the app increased steadily from 8.8K in late September to 11.8K by the end of the year.

For more detailed insights and data on app performance, visit Sensor Tower.